How to Grow Your Language School From 10 to 100 Students [With Examples]

You planned out every little detail. You did the hard work. You finally opened your doors.

You're doing okay-ish, but there's room for improvement.

Since learning a new or second language has become a growing trend, running a language school can turn into a profitable business - if you do it right.

And yet, many schools struggle with a low number of new admissions. On the surface, it may seem like they've got everything in place, but more often than not, some crucial aspects have been neglected. It's the perfect time to get into a reflective mood and consider the following question:

What is your language school is missing out on?

Lean in, my friend. In this post, we'll look at five ways in which you can fill your language school with more students and take your business from okay to highly successful.

Let's dive straight into it.

#1. Expand Your Audience

Before you figure out how to get more students on board, you need to run the numbers and know where you stand.

What do you know about the student population you currently serve?

From there, think about other target audiences you could work with. To grow your number of enrolled students, figure out exactly who you want to teach.

For instance, if you are currently offering services to a handful of students of the same age bracket, consider broadening your reach and be more inclusive.

• You can do so by designing programs that cater to an audience from a different age group. If your student body consists of children, consider crafting learning programs for adults.
• Similarly, try to attract people from different backgrounds (i.e. cultural). Offering language learning services to immigrants can be an excellent way to fill the market gap.

#2. Improve Your Customer Service

There's no place for cutting corners when it comes to improving the student experience within your language school. If you want to say goodbye to incomplete classes?, providing top customer service is a must.

According to Forbes , 'customer service expectations are rising.' Creating an outstanding experience for your students and their parents will up your school's reputation game. Here's how your business can keep up:

• Make sure you have a reliable customer service system in place and on a mission to better serve students.
• Make an effort to get back to student queries as soon as possible. This way, you will create a long-lasting impact and your language school will be seen as a trusted platform that cares about their students' needs.

Tip of the day:

Whatever you do, don't cut through the customer service budget. In the end, it's all about making and maintaining good relationships with customers.

#3. Broaden Your Social Media Strategy

Sometimes, teachers tend to focus on the curriculum and lesson delivery and neglect crucial aspects that help an educational institution move forward.

like constantly marketing a language school: a few fliers or events here and there won't work. Once you start to leverage social media, it will play a pivotal role in finding new students.

There are efficient and cost-effective ways social media can open more doors and attract more students.

• If your website has compelling landing pages with a punchy call to action, use them to the fullest. The more traffic your website gets, the more chances your school has to engage with prospective students.
• Run Facebook Ads at crucial time frames and targeted admission promotions on Instagram. Include the keywords and hashtags visitors use to find information about schools.
• Make sure your social media accounts are not just updated, but also flawless (no typos, no errors, accurate info). People don't want to waste their time looking at outdated content.
• Always create entertaining, high-quality content. In case you already have a lot of it, you can tweak it for social. Optimize images, video and gifs for your social media platforms and raise engagement.

#4. Build a Portfolio of Testimonials

Here's something to put you in the right mindset:

Testimonials can immediately convince visitors if your school and programs are worth it (or not).

People interested in your school want to have a look at your history in terms of excellence and service. They're mostly curious about how you treat students and parents, how welcoming and diverse your school is, if you have highly-trained staff, etc.

Therefore, your online accounts must be packed with testimonials from your current batch of students and of course, the alumni.

#5. Automate Your Processes

In this day and age, having a reliable management system to automate your processes (such as course pricing, invoicing, online payments, notifications, communications) is a make-it-or-break-it acquisition.

When we created Teach'n Go, we focused on what schools and training businesses need and left out all the clutter and complexity to make their life easier.

Teach'n'Go is an intuitive school management software that helps you see exactly what's happening in your business, saving you the time you can use to find new students.

Time to Grow

As a school owner, part of your to-do list is to find new students. Without a clear strategy, this task can turn out to be a pain in the ass.

We hope that after reading this post, you'll not only get more excited about expanding your business but you'll also become more confident that you have what it takes to increase admission.

Break a leg!